It is increasingly common to see how many applications have switched to the subscription monetization system, a monetization system that depending on the application makes sense or not. For a couple of years, Apple wants developers adopt this monetization system. The latest proof of this insistence is found in the video that has been posted on the developer portal.
The guys from Cupertino have posted a new video titled Insights on your developer portal where highlights the benefits of using subscriptions on the App Store as a payment method as they create a great customer experience by continuing to provide value throughout the subscription lifecycle.
In this video they appear the developers of Elevate, Dropbox, Calm and Bumble. According to the head of development for the Elevete application, "The value for a user is that they are not only buying one thing right now, but they are buying something that is evolving." Tyle Sheaffer, another of the developers that we can find in this video affirms that “If you adopt a subscription system, their incentives are perfectly aligned with their customers, because they need to continue obtaining value from the product to continue subscribing, which forces to continue improving the app".
Apple's efforts to pressure developers and start adopting subscriptions, were discovered by Business Inisder, who shared details of a secret meeting held in April 2017. At that meeting, Apple met with more than 30 software developers and encouraged them to adopt the model. subscription payment.
According to Apple, one-time payment applications account for only 15% of global application sales, numbers that continue to decline. Successful applications need to focus on subscriptions to gain user engagement rather than one-time sales. This video is not available on YouTube, hence we have not put a link. It can only be viewed through the developer portal, so if you are part of this community, you can take a look.
Subscriptions yes, subscriptions no
Since the beginning of the App Store, the main developers who sold their applications, regularly updated these to be able to keep attracting interest of new customers or that they returned to checkout when a new version was launched. The subscription payment system, the only thing it does is ensure the developer a monthly income, since the updates and maintenance of the applications remains the same.
The problem, which Apple apparently does not see, is that many users are not willing to pay every month for using an application, when until now they could buy it once and forget to pay for it again until the launch of a new update. If developers start to adopt this monetization system, in the end users who are not willing to pay to use applications will end up using native iOS applications. And, if not, at the time.
