Just yesterday, Mark Gurman wrote an article about Apple TV 4 in which he whipped Apple for not having fulfilled its promise to have changed the rules of the game when it comes to television. They may not have succeeded, but they have been working to offer original content that could contribute to that change, as well as posted Financial Times reporting that Tim Cook and company negotiated with Ron Howard on a possible attempt to acquire Imagine Entertainment.
Financial Times ensures that negotiations took place and were even important enough as well as for Tim Cook, Apple CEO, and Eddy Cue, vice president of internet software and services, to attend the meetings. But it seems that there was no agreement and that the negotiations "faded".
Imagine Entertainment was targeted by Apple
The talks were serious enough to involve Tim Cook, Apple's chief executive, and Eddy Cue, its senior vice president of internet software and services. The talks included a preview of a possible Imagine movie and TV show distribution deal, as well as an investment from Apple - or even a purchase. But, like many other potential Apple-related businesses, the negotiations fell apart.
Apple will begin offering exclusive content from this year. The first programs they will broadcast, if there are no surprises, will be a version of carpool Karaoke, where there will be celebrities in a car singing and doing all kinds of (supposedly) interesting and Planet of the Apps, reality in which there will be famous trainers and developers working on their own applications (which personally doesn't interest me in the least).
In any case, the only thing this information published in the Financial Times shows is that Apple intends to do something, but we will not be able to know what until it does it. Personally, I hope that when the time comes, what they offer is something better than Planet of Apps.