Since Cupertino, he has never publicly reported on the number of Apple Watch he has sold since it hit the market in March 2015 for some reason we will never know. This has forced analysts to try to find out that number through shipments consulting different sources.
The latest figures published by Strategy Analytics suggest that during 2019, Apple managed to outperform the entire Swiss watch industry for the first time, shipping 30,7 million Apple Watch, which is 36% more than in 2018. The entire Swiss watch industry sent 21,1 million devices for marketing.
Although Strategy Analytics does not need to tell us, The Apple Watch is very popular in both the United States and Eastern Europe and Asia thanks to its attractive design, its user interface and the number of applications available. Traditional Swiss watches are still very popular among older consumers, but among the youngest, smart watches are the ones that triumph along with quantifying bracelets.
Strategy Analytics states that:
Traditional Swiss watchmakers like Swatch and Tissot are losing the smartwatch wars. Apple Watch offers a better product through deeper sales channels and attracts younger consumers, whose demand for smartwatches is increasing. The window for Swiss watch brands to make an impact on smartwatches is closing. Time may be running out for Swatch, Tissot, TAG Heuer, and others.
During the 2017 Christmas holidays, Apple exceeded shipments of Swiss watches, but it was not until 2019, in which it has surpassed this traditional industry throughout the year, shipping almost double the number of devices throughout the year.
Some Swiss brands such as TAG Heuer, have launched different models of smartwatches on the market, models managed by Wear OS, which have not had the success that the company expected, forcing some manufacturers to abandon their project of modernization.
