In the keynote on September 7, Apple presented, in addition to the iPhone 7 and iPhone 7 Plus, the second generation of the Apple Watch and a review of the first generation whose novelty was the new SP1 processor. The Apple Watch Series 2 has inherited the price from the previous model, while the Series 1 has lowered its price. Even with the launch of Series 2 and the discount on Series 1, analyst Ming Chi Kuo, the most famous in the Apple world, assures that the Apple Watch sales are down 15-25% regarding 2015.
According to Kuo, there are 4 reasons why Apple has failed to attract the attention of potential customers: there is no distinctive application of great importance, poor autonomy, the iPhone dependency and the multi-touch experience delivered on one device w or wearable. Although personally I also think there is another more logical reason.
Many of those who wanted an Apple Watch already had it
The Apple Watch Series 2 has arrived with the main novelties of the GPS, the S2 processor and the 50m water resistance (which is not 50 meters). If we take into account that the watch should be a device that is not changed as often as the mobile, we can think that many of the users who wanted the Apple Watch bought it sometime after April 2015. As early as 2016, it What those users will have done is not renew a device that satisfies them.
According to Kuo, that Apple has Lowering the price of Series 1 will not increase salesWhich, in my opinion, further strengthens the argument that many of those who wanted it already had it.
Presented as his "most personal device", the Apple Watch will not be renewed, or should not, every year, and this is something that users are also clear. The changes that will come with each model will not be as important as in the iPhone and that will not invite us to change either. That is what seems to have happened this year and something that could have changed if they had included support for 3G connections, something that it seems that Tim Cook and company valued but rejected due to autonomy problems.
Until Apple gives official data, we cannot know how many Apple Watch were sold in 2015 and how many in 2016, but Kuo assures that this year 8.5 to 9 million units will be sold, down from 10.4 million units last year. Looking on the bright side, perhaps this will motivate them and launch an Apple Watch with greater changes in 2018. Will we see it?
Well with water resistance now if I buy it
I was waiting for it to be waterproof and have a GPS to buy it, now it does, but it has come too late and too expensive, my Fitbit Surge does exactly what I wanted, for a long time and for less money. Now I'll wait for the next Apple Watch to see if it has something newer, support 4G for example.