As from the beginning, Apple did not give figures of Apple Watch sales at the conference on January 31st in which they presented their last financial quarter, but they did say that they had broken the sales record for their smartwatch. To imagine how many Apple Watch have been sold we have to trust what companies that are dedicated to studying the market say, such as Strategy Analytics.
According to a study published yesterday by Strategy Analytics, Tim Cook and company sold 5.2 million of units of your smart watch in the last quarter, which coincides with the months of October, November and December 2016. But we will better understand the importance of this achievement when we discover that, during this period of time, those of Cupertino were left with nothing less than with 63.4% of global smartwatch sales, that is, more than one in two smartwatches that were sold between October 1 to December 31, 2016 was an Apple Watch.
The Apple Watch took 63.4% of sales
The closest rival, if you can say so, has been to Apple's numbers has been, as expected, Samsung, who only managed to sell 800.000 smart watches During the past quarter, which amounts to a 9.8% market share Among the rest of the brands, where we find watches from Garmin, Fitbit, Huawei and others, they achieved combined sales of 2.2 million units, 26.8%.
We have to make two things clear about this study: the first is that, although we usually talk about sales, what is really valued are shipments, which is not exactly the same as final sales. The second is what you are probably thinking about more than one: this particular study collects smart watch shipping data, leaving aside the sports bracelets. A smartwatch is a wearable device that offers many possibilities and sometimes has an app store, while bracelets offer fewer functions and are also more affordable.
In any case, as I read a couple of days ago, it seems like it's time to admit it - the Apple Watch is a hit.
