Apple will donate $ 1 from every purchase made with Apple Pay to conservation of the Earth

Today is keynote day, a presentation in which we will see new devices led by the new line of iPads. From Actualidad iPhone podréis seguir todas las novedades durante la misma, y tras la Keynote con información ampliada. Una Keynote en la que seguramente los chicos de Cupertino nos hablarán de ecología y medio ambiente, y es que en tan solo dos días se celebrará el Día de la Tierra y Apple también ha iniciado una campaña colaborativa. Apple will allocate a dollar of each purchase made through Apple Pay in its official stores. Keep reading that we tell you all the details of this important news.

It must be said that this "Promotion" or donation will only be made with Apple Pay transactions made in the United States, a market in which they have a clear dominant position. In an email sent to Apple Pay users, they warn users that the purchases made with Apple Pay on the company's official website, in the Apple Store app, or in a physical Apple Store, will involve a donation of $ 1 from Apple to Conservation International. An organization that works to highlight and ensure the critical benefits that nature provides to humanity. Combining fieldwork with innovations in science, policy and finance, Conservation International has helped protect more than six million square kilometers of land and sea in more than 70 countries.

Great news, which obviously could be extended to other purchases in other countries, which once again demonstrates Apple's interest in preserving the planet. A interest that will surely take center stage during today's Keynote. We will see what else they talk about, we love the new devices, but we should also like, or even more, Apple's interest in taking care of the planet. We will keep you informed…


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