If you play sports regularly, you probably have thermal or technical clothing from Under Armor, a brand that has bought sports applications MyFitnessPal and Endomondo for $ 475 million and $ 85 million respectively.
Despite having been acquired by Under Armor, the teams in charge of developing both applications will continue working from their studios in San Francisco and Copenhagen.
This purchase comes as a move to lead the sports applications sector. Under Armor wants to expand its Connected Fitness community that already has 120 over millions of users registered. Here are the statements of Kevin Plank, CEO of Under Armor:
Under Armor has demonstrated global leadership in the field of health and innovation in fitness will improve considerably following the acquisition of Endomondo and MyFitnessPal. We will continue to redefine and improve the Connected Fitness experience for millions of users around the world.
MyFinessPal and Endomondo have not been the only apps that have become part of Under Armor. In 2013, the company acquired MapMyFitness for $ 150 million.
The sports and wearables applications sector moves a lot of money. This Under Armor movement is good proof of this, but we also have the example in the Apple Watch itself. The Apple watch will serve to monitor multiple factors of our daily activity and these will be accessible from the Health application included in iOS 8.
Here are the links to download one of the two main applications of this news, they may help you to keep track of your training sessions:
