Flipboard CEO says Apple's News app is rooted in the past

In recent years, the guys from Cupertino have accustomed us to a series of movements that on most occasions we do not understand but they may have their logic. One of the movements that does not make sense, no matter where you look at it, is the News application, an application that came to iOS with the ninth version, but two years later it is still available only in a small group of countries .

Although it is true that the News application is not an application that many people can use on a day-to-day basis, It is difficult to understand the reason for this geographical limitation at the time of being able to use it. Leaving aside the reasons that Apple will have, and that probably have to do with the profitability that it can get (although after two years it should already be clear) the CEO of Flipboard, its greatest rival, affirms that the application is anchored in the past .

In an interview that the CEO and co-founder of Flipboad, Mike McCue, has given to Code Media, we see how Mike has dedicated a few words to its rival platform with which Flipboard competes. According to him, the content and design shown on Flipboard is much more elaborate than what we can find through the News application.

In addition, it affirms that the application has remained anchored in the past, when social networks did not have the presence that we currently find in all social media, since does not allow us to easily share the news displayed in the app. He also states that being a closed platform, publishers have been forced to have to work on it in order to adapt it to their needs.

Mike claims that Flipboard is a much better platform for advertisers, since it has not created a closed ecosystem and the level of reach is much higher than what can be found through News since Flipboard redirects directly to the publisher's website where it is show all ads while Apple News format the text showing only the ads of companies that have hired a space on the platform, thus limiting the income of publishers.


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