'Dreams', the new announcement of the iPhone 5S published by Apple


Apple has published a new ad for iPhone 5S qualified 'Dreams', in which he is in charge of following showing us the enormous potential you have the device. Like previous device announcements about the health and fitness or the use of the iPhone 5S for parents. The company continues in the line of touching our chord with the uses that can be given to the iPhone set, applications and accessories. This new ad shows the use that can be given by meteorologists, a fire department and the use in veterinary medicine among others. A sample that everything we imagine or dream can come true with the Apple phone.

Follow the line of the previous ones under the motto on which it ends, «You're more powerful than you think » and is accompanied by an ideal song for the scenes shown. The title of the song is' I Grow Up' Of the singer Jennifer O'Connor. This is another example of the great publicity created by the company with the bitten apple and how to get excited about everyday situations or in our profession and the great help that the iPhone 5S gives us.

The ad shows the application to measure wind speed Vaavud anemometer. A girl uses the native iOS camera app next to the iPhone lens accessory Olloclip and assemble a ring. The fire department uses the app Response Deck SBC to reach the location of an emergency. A doctor communicates with Latino patients through the app iTranslate Voice. A veterinarian uses the application AliveECG Vet to take the pulse of a horse. A pilot creates an air navigation map with ForeFlight Mobile and finally some researchers take measures to analyze the water with the application SAM-1 and the accessory that connects to the headphone port. The advertising campaign is already broadcast in the United States and will soon appear in television advertising spaces around the world.

What do you think of the new announcement of the iPhone 5S? Did you imagine those uses?


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  1.   Emilio said

    Homo technologicus ...

  2.   Shaiko said

    No, the 6 is going to come out in no time: I don't think anyone will venture to buy the 5s at this point without really knowing what is coming.

  3.   Monster said

    Nothing new, as always Apple a
    2-3 months of
    The release of a new iphone, collapses the viewers through advertisements of the current iphone and what they are capable of doing .. Do you remember last summer? Announcing the iPhone 5 and its millions of people making use and enjoying their photo cam, the least aware of the technology «itches» and after 2 months whoosh in all the mouth, new iPhone with improved cam etc ... Nothing new ..

  4.   Juan said

    At the end of the ad it should say: "all this, the rest does too."