The latest figures published about the growth of applications in the main app stores, as well as the benefits they generate, seem to put on the table that the Android world continues to grow at a good speed. Although Apple has already lagged behind in the number of downloads in this first quarter of 2014, it is true that the benefits reported to Apple Already, developers are still much larger in the App Store than in Google Play. But perhaps there is one area in which Cupertino has everything to win. At least from what has been seen so far.
We refer to the games that are launched exclusively, and that represent a claim for new users who know that by opting for this system they will always have the new before anyone else, and also a great formula to retain long-time users. This is Apple's proposal in its App Store, and the strategies it has carried out with titles like Plants & Zombies 2, which was an App Store exclusive for two whole months, and which reached Google Play only in November , when iOS users already knew it well.
The exclusive games on the App Store they win the battle to Google Play. The success stories are repeated and other examples with other highly successful titles such as Cut the Rope with an exclusive release on iOS, which makes Android have to wait, offer the iPhone user a certain prestige and give them reason to show off their operating system . And that reflects on the overall image of Apple itself.
In addition, it should be noted that Apple does not cost anything, because in principle, you do not pay for the promotion of this type of games, but what is offered is a campaign with which they stand out in the different sections and are put in cover page. This makes downloads are multiplied by up to 10. And that its developers gladly accept the offer. And although Google has shown interest in a similar strategy, for now Cupertino is the queen of the mambo.
Ha ha ha, I am amused by the expression "the queen of the mambo." Thanks for the article 😉