The first game of the Japanese company Nintendo on mobile platforms was Mario Run, a game that did not generate the expectations initially created by the company, due to the monetization system that it had implemented: an in-app purchase that had a price of 9,99 euros (which later rose due to the price update that Apple adopted due to the euro-dollar exchange).
Far from changing the monetization system, and perhaps to not harm all those users who had disbursed that moneyNintendo has continued to maintain it, but not in all the games that it has continued to release. Fire Emblem Heroes is a clear example, a game that has various in-app purchases and with which the company has generated more than 400 million dollars in revenue.
According to Sensor Tower, the company that carried out this study, the income have been generated through both the Apple and Google app stores. This game is the most profitable that the company has launched in its joint venture with DeNA, followed by Super Mario Run and Animal Crossing: Pocket Camp, which has been on the market for less than a year.
As we can see in the graph published by this company, Super Mario Run has generated for the Japanese company 64 million dollars, While Animal Crossing: Pocket Camp reaches 42 million dollars, but taking into account that it is the game that has been on the market the least time, it can be understood that this figure is so low, although according to what is known and being one of the most anticipated versions, it is striking that the income generated is so low.
According to Sensor Tower, 52% of the 400 million dollars that Fire Emblem Hero's has generated come from the Google Play Store, while the remaining 48% comes from the Apple app store. Once again, Japan has been the country that has invested the most money in gambling with 56%, while the United States is in second place with 31% of total revenues.
To make an ideal of the success that this game has had and continues to have, we just have to take a look at the income for the month of June, revenues that have reached 23 million dollars.
