We bring back the news each month, from time to time the CEO of a large company tends to make some criticism, always "constructive", about how Apple does things. Although we do not know to what extent it is ethical to criticize the company that obtains the most benefits from the market. In this case, it has been the CEO of Fitbit who has said in an interview that Apple is making mistakes, and a lot, with the Apple Watch. That was his answer when asked about how he sees the wearables market and the competition.
All this after admitting that the latest devices they have created have been inspired by the iPhone 4s and its Bluetooth pairing method. The CEO of Fitbit has offered an interview to the The New York Times, saying that from Fitbit they use the point of view of the consumer, and the Apple Watch is doing really bad things in the wearables market, since it is a computing platform.
It is clear that the Apple Watch is much more expensive than the Fitbit Blaze, and it is also clear that although Fitbit sells many wearables, they are cheap, the watch sells much less than the Apple Watch despite costing a hundred dollars less than the cheaper edition of the Apple Watch, it seems to bother you a bit. In the meantime, Fitbit remains the most powerful wearables company on the market, selling 21.3 million devices during 2015, increasing sales by almost 11 million compared to the previous year. The good thing about Fitbit devices is that they are mostly designed for sports and that they are extremely cheap, accompanied by applications that work really well.
We do not really know what he intended with these statements, we assume that he wanted his cover at the expense of the Cupertino company, and he has achieved it.