In recent months, we have been able to see how Fitbit's market share has been falling very rapidly while both the Xiaomi Miband 2 and the Apple Watch have been taking a run to surpass Fitbit widely. The company took a while to update the large number of models that it currently offers us. But it seems that it had a logical explanation, since after the acquisition of Pebble, the company has been focusing on creating a smartwatch with which can stand up not only to the Apple Watch, but to any smartwatch currently available on the market.
The new Fitbit Ionic offers us a large number of features such as water resistance, GPS chip to track our outdoor activity, heart rate sensor, NFC chip to be able to make payments without having to carry the wallet always on top. But there are two functions that really attract attention. On the one hand we find battery life, which according to the manufacturer will be up to 4 days. Also find an SpO2 sensor, a sensor that is capable of measuring oxygen in blood, a function that is currently not available on the Apple Watch and is not expected at the moment.
Inside the Fitbit Ionic, we find 2,5 GB of storage space in which we can store up to 300 songs to play through a bluetooth headset. Pandora Plus or Pandora Premium subscribers can download radio stations directly to the device. Fitbit has taken into account the importance of having applications and in this brochure we will find the applications of Strava, Accuweather, Flipboard among other applications that will arrive soon thanks to the SDK that the company has released.
The screen of both the Apple Watch Series 2 and the Fitbit Iconic offer us 1.000 nits, so We will not have visibility problems with this new Fitbit smartwatch. Straps to customize this model will not be a problem either. Fitbit has partnered with Adidas to launch a special edition that will include a large number of training programs, just like we can currently find on the Apple Watch Nike +.
The new Fitbit Ionic is priced at 349,95 euros, compared to 439 euros for the 2mm Apple Watch Series 38. It seems that this time the guys at Fitbit have been working very hard in recent months to be able to launch a very complete smartwatch that will be compatible with both Android and iOS, with their respective applications.
After buying Pebble and destroying it completely (cancellation of the last model of which the first units had already begun to ship, cancellation of the rest of the models for sale, cancellation of support, dissolution of the work team, etc.) in the best and more rogue example of "if you can't beat them, buy them and make them disappear", now Fitbit comes out with a watch three times more expensive than the Pebble and without anything inherited from it, with which they confirm that the purchase was only to eliminate a rival who was not going through his best moments.
It is ready for you and I wish you the worst possible business future.