The trial between Apple and Epic continues to reveal figures and strategies by both Apple and Epic that the companies they usually keep secret. The latest relevant news related to this trial is found in the figure that, according to Apple, Fortnite has generated for its coffers during the two years that it was available in the App Store.
According to Michael Schmid, head of business development at the App Store, Apple generated more than $ 100 million in revenue from the 30% commission that is pocketed for each purchase made through Fortnite. Bloomberg claims that Schmid did not specify a concrete figure declining to confirm if the income was more than 200 million, since, according to him, "it would be inappropriate to share that information."
According to data from Sensor Tower, the market data firm that analyzes app stores, the revenue generated by Fortnite in the App Store for Apple they were more than 350 million dollars.
According to Sensor Tower, the App Store has accounted for the majority of this revenue, as players has spent more than $ 1.000 billion based on the report you published in May of 2020.
The United States has generated the most revenue for Fortnite on mobile, with $ 632,2 million, 63% of total spending. Great Britain ranked second with $ 38,2 million while Switzerland ranked third with $ 36,3 million.
Schmid claimed during the trial that Apple had spent $ 1 million on marketing for Fortnite in the last 11 months it was available on the App Store. Epic's attorney, Lauren Moskowitz, described the million dollars spent on advertising and $ 100 million in revenue as "a good deal."
The benefits of Fortnite on iOS are 7% of the total
The Verge had access to part of the documentation that has been presented throughout this trial, documentation related to the percentage of revenue generated by each platform for Epic. According to these documents, iOS only accounts for 7% of the total.
The PlayStation platform was the 46,8% of total income from March 2018 to July 2020. The Xbox is second with 27,5%. The rest of income, 18.7% is shared by Android, Nintendo Switch and the computer market.