Again apple sets a trend in the market again, but this time not in mobile devices, since this time it is in the audiovisual sector. With the launch of the new Apple TV 4k, the guys from Cupertino managed to reach an agreement with the large distributors to offer content in 4k quality at the same price as that offered in HD so far. This price has been set at a maximum of 19,99 euros. Shortly after Amazon Video lowered the price of 4k movies matching Apple's and now it's Google's turn.
Google's video service does not want to stand out from the market in 4k and has just announced that It lowers the price of the movies it has for sale in 4k quality to a maximum of 19,99 euros, the same one currently offered by both Apple and Amazon. Google was one of the first companies to offer this type of content, specifically when it launched the Chromecast Ultra, a device compatible with this type of content and which has maintained its privileged position until Apple has launched the Apple TV 4k and Amazon has renewed its Fire TV offering the same compatibility.
A few hours ago, Amazon announced its new Fire TV, a device that offers us the same features as the Apple TV 4k, but less than half the price of Apple TV. The Fire TV will hit the market on October 25 at a price of 69,99 euros before taxes, while the Apple TV 4k is already on the market for 179,99 euros before taxes. The only substantial difference between the two devices is found in the internal storage, where the Fire TV only offers us 8 GB, while the Apple model is available in two versions of 32 and 64 GB.
