Nothing is free in this life. And less in business. Google has become one of the most important companies in the world in the Internet sector on its own merits. Google lives off advertising, its main income pillar, but in recent years it has been trying to diversify so as not to depend exclusively on this sector, a sector it dominates.
On Android, Google ensures that it is the default search engine thanks to the large number of native applications of the company that forces the manufacturer to install, but in the Apple ecosystem things change. In order to ensure it remains the default search engine in the Apple ecosystem, Google is currently paying $ 3.000 billion to the Cupertino-based company.
The first news of this private agreement, were published in 2014, in a closed-door trial in which documents that mentioned this agreement were leaked. As expected Yahoo, when it was not yet hitting bottom, but was close to it, it got into the fight to try to become the default search engine, something that as we all know did not work, since apparently the cash drawer of Google was bigger than Yahoo's.
At that time, Google paid $ 1.000 billion to Apple for the default search engine, a search engine that fortunately we can change users to Yahoo, Bing or Duck Duck Go. According to the Bernstein company, Google would currently be paying Apple 3.000 million dollars annually, a figure that may seem high, but if we consider that 50% of Google's income comes from Apple devices, this amount is more than amortized and the guys from Mountain View do not hurt to take out the checkbook and pay more money each year to continue being the default search engine on iOS.