Of course Apple has taken for it with the sale of the new iPad and the new Macs. In this sense the company shows really spectacular figures in terms of income and profits obtained during the last fiscal quarter, but the most important thing is that the company Cupertino warns that 50% of Mac and iPad buyers are new to the firm.
This means that more than half of the rents obtained by Apple during this last quarter come from users who had never owned Apple products previously. A really spectacular news is that the company increased 54% of its revenues in this last quarter compared to the same period of the previous year.
We have no doubt that the iPhone continues to be the company that contributes the most income, but the Mac and iPad continue to increase their income. Apple's chief financial officer, Luca Maestrisaid during the financial results conference that half of the Mac and iPad sales during the second quarter went directly to new customers. This is impressive growth which means that the active base of Apple devices continues to expand and this will logically be able to grow the services they offer at Apple.
The arrival of the M1 of the Mac has really meant another important change in the mentality of the users and that is that in addition to achieving a much cheaper price than with the Intel processors, the users are have the same or even better performance with the equipment. This added to the desire that many users have to switch to the Apple ecosystem makes the numbers really spectacular in this previous quarter.
