How Apple's Secret Design Team Works

El Design is something that Apple takes not only as a presentation of its products in the market but as something that differentiates the brand from the competition. All the products that are on the market, and many others that are kept secret or that will never see the light, are carried out under strict confidentiality policies in the so-called Secret Design Studio. Although its name indicates otherwise, we all know that it exists because Apple has portrayed itself in it in more than one advertising campaign and Johnny Yve is the one who runs it. Of course, knowing of its existence does not imply knowing how it works. We are talking about this today.

The truth is that this secret design department is located in an area that obviously must be accessed through accreditation. In it, everything is designed so that absolutely no data comes out of there. The study is located in LL2 on the ground floor and is recognizable by its long wall. In fact, to avoid any curious gaze from the outside, its windows have been carefully designed to avoid leaks in this way. The truth is that its location allows to facilitate independent work and at the same time close to all those who make possible the designs created by Apple.

But this is not all. Not only confidentiality is what makes the Apple's Secret Design Studio Special. Johny Yve has a specific office in this area, from which he manages the human team and takes care of launching new projects. Here you work with prototypes, with new ideas and brainstorm to know what could be next. But the market is also analyzed to find out the tastes and needs of consumers in order to find a solution. And among so much technique, where does creativity come from?

Some people say that much of the creative component of Apple's secret design department It is put by your furniture and all the accessories that decorate it. In reality, in these spaces there is absolutely nothing that is not handmade. All the elements have been built in a delicate artisan process that bears, although it is not always visible, the Apple design in its creation because they have been the same ones that created the iPod, iPhone or Macbook who have conceived them. What do you find the most curious?