These days it has caught our attention that in the official sales figures presented by Apple, the iPod had completely disappeared. At first, it seemed like a mistake. Then we realized that Cupertino was not really interested in showing the data related to a device that, although it was a revolutionary invention at the time, is currently in decline. But what were speculations, today are facts. At least as a result of the statements of Tim Cook.
Apple's CEO has acknowledged that for a long time iPod is a declining business. And although below we are going to analyze a little more in depth the data that has been leaked on iPod sales and on what they represent of the total profits of the Cupertino company, it should be noted that it is to a certain extent logical. iPod has not been renewed for a long time, the purchase of players has decreased in general and more and more, these are replaced by mobile phones that replace their functions.
Tim Cook has admitted that he is aware of the fact that the business ipod It has been in decline for years. Although it has not made it clear if Apple plans to renew the range looking for a new revolution like the one that was its launch, or if it will drop it with the passage of time. But the figures that we know today are perhaps much more representative.
IPod sales have declined 52% in recent years, indicating a clear trend in the market to forget about the once-gold player. In the last year, according to these figures, Apple has sold only 6 million iPods, which contrast, for example, with the 55 million units that were sold in 2008, the year of the apple player.
In case those figures weren't already revealing, at present, the revenue that Apple as a company earns from the iPod they do not even reach 2%. And if we compare that with previous periods, such as 2008 in which iPod sales accounted for 42% of the total, it seems that the decline is too evident. Will the player have a new life or is it ending?
More information - Apple does not mention iPod sales during its financial results
Are they referring to the iPod touch or which one?
To the entire iPod range.
Well, I prefer to have an iPod and an iPhone apart. If I listened to all the music I listen to on the iPhone, the battery would last me 4 hours ...
Well, it is more than clear that they are in decline. All because of the iPhone and iPad. Adults hardly need an iPod anymore because the iPhone and iPad do the same job for me! (Listen to music, play games, access my e-mail, watch movies, view photos, view web content, work on my presentations, letters, etc ... all that without counting calls. Why do I want an iPod? family crave one. Obviously we are not going to drop an iPhone. Hehehehe