The COVID-19 pandemic has served for many companies and applications to find deficiencies in their structures. Throughout the months of confinement there was an exponential growth in the use of applications such as TikTok, which provided users with quick and easy entertainment. Months later, Instagram took the short videos to your application under the name Reels, but that he had no other objective than to try to attract those TikTok users. A few hours ago, Instagram has announced a new home screen layout of its application placing two novelties: the Reels tab and the Shop tab.
Reels and Shop, the novelties in the facelift of Instagram
Currently, the Instagram application has a layout based on four spaces. In the first of these we have direct access to the camera and direct messages. In the second section we have access to the stories of our followers. In the third, the feed of publications of the users we follow. And finally, in the fourth section we have the main menu with the search tab, image uploads, interactions and our account.
Instagram has released a press release a few hours ago announcing changes in the layout of its main screen:
This year, with the pandemic and a large part of the world sheltering in their homes, there was an explosion of short and entertaining videos on Instagram. We also noticed a lot of activity in the area of online shopping, as more and more people shop online and young people are looking for recommendations on what to buy from their favorite creators.
Zuckerberg's social network found the need for a home screen change in the wake of the COVID-19 pandemic and the dynamics followed by users in those months. According to Instagram, there was an explosion of short videos that made Reels begin to be a reality. Second, a increase in online sales, especially the younger audience of the social network.
These two arguments make the Instagram home screen gain direct access to Reels and a new online shopping section called Shop. These changes make the button to upload publications and interactions go up to the first section, leaving a renewed fourth section with the arrival of these two new tabs.
We are very happy with the new design and believe that it gives the app a much needed fresh look without losing our core value of simplicity. We will continue to listen to your comments to continue improving Instagram for you.
