Apple decided to bet on subscriptions a few years ago, adopting a model that allowed developers to reduce the share that Apple remains after a year, from 30 to 15%. Apple thought of its beloved community of developers, not the users who are, after all, who spend the money through the App Store.
Since then, there have been many applications that have adopted subscriptions as the only way to use their applications, leaving aside the one-time purchases, which allowed us to buy an application and forget about them until the launch of a new version, a version that in most cases we had to pay.
As expected, users they have had no choice but to get used to it, at least all those who have not found a single payment alternative. According to the latest report published by Sensor Tower, US iOS users spent $ 2019 billion in 4.600 on the top 100 applications that offer some type of subscription, 16% from 2018.
The $ 3.600 billion spent by users on subscription apps represents 24% of the total of the 15.300 million dollars that the app store generated throughout the past year. YouTube's ad-free service was the top-grossing app on the US App Store, followed by Tinder.
If we talk about the Play Store, users spent $ 1.100 billion on the 100 subscription applications, which is an increase of 42% compared to 2018, whose revenue generated through the applications reached 775 million dollars.
According to Sensor Tower, the top 10 subscription applications available on both iOS and Android, grew by around 10% in 2019. But the applications that saw their revenue grow the most in the form of subscription, are those that we can find between the position 11 and 100, with a 35% increase, which shows that subscriptions are becoming more than common on both platforms.
In the United States, both the App Store and the Play Store generated 4.700 billion dollars together, 21% more than in 2018 (3.775 million dollars). The income generated by the subscription services accumulated by these applications They represent 19% of the total of the 24.000 million dollars spent by American consumers in 2019.
