Although with the launch of the first generation iPad Pro, Apple began promoting this device as the ideal replacement for a laptopIt was not until the launch of the third generation iPad Pro (2018) with USB-C connection, when it really began to be a real replacement and to take into account. In addition, from iPadOS 13 we can connect a mouse or trackpad without problems.
IPad has always had a much longer life cycle than iPhoneSince being a device to be used mainly at home, many were the users who did not see the need to renew it so often. However, as Apple has been renewing its design and adding new functionalities, this has become a device that leaves more of the home.
All these changes have helped the sales of this product have increased. According to the financial results that Tim Cook's company announced a couple of days ago, the revenue generated by the iPad in the first fiscal quarter of 2021, last quarter of 2020, has increased by 41%, contributing income of 8.400 million (very far from the figures for the first quarter of 2013).
According to Luca Maestri (Apple's CFO) the satisfaction rate among users who have bought an iPad is 94%. He also noted that half of new users who had purchased a new Mac or iPad they were new to the platform.
In the case of the Apple Watch, the 75% of Apple Watch buyers in the last three months they were also new, they had not previously owned an Apple Watch.
The user who find a tablet, find an iPad. The ecosystem of tablets in Android is dominated by Samsung, although it is not as well known as the one offered by Apple in the market, despite the fact that the models of the Korean company have little to send to the iPad.