There are not a few users who are looking forward to the day when Apple launches an iPhone with an OLED screen that offers more vivid colors and consumes less battery (if black backgrounds are used), but it could be said that Japan Display, one of Apple's display vendors, is desperate for Cupertino to make the switch. And it is that JDI has announced losses of more than 257 million Euros (31.800.000 ¥) in 2016 due to the increase in the value of the Yen and the decrease in sales of the iPhone and iPad.
As you all know, the iPhone 6s uses an LCD screen, but they are expected to give the leap to OLED screens in 2017, That in the best case. If it is not next year, the iPhone 8, or whatever the phone they present in 2018 is called, will already arrive with an OLED screen and, later and if we look at how the launches of iOS devices have been in recent years, little some time later they will launch an iPad with an OLED screen.
Japan Display managers pray Apple makes the leap to OLED displays
But if I were one of the executives of Japan Display, I would not have them all with me when Tim Cook and company make the leap to OLED screens: Samsung It is a very important manufacturer in OLED screen research and AMOLED production and, according to rumors, it is also building a facility where they hope to make screens for Apple. In any case, the Cupertino people do not like to place all the orders to a company and, depending on the quality and price of the product, they could place more or less orders also to Japan Display.
The problem, or another one of them, is that Samsung is not the only problem with Japan Display: Foxconn It also wants to get into the OLED display market, for which Sharp bought. Against this background, we understand the desperation of JDI executives.