Many will sound like the figure of Jimmy iovine, One protagonists when Apple acquired Beats in 2014, and then he worked in the company with the aim of launching Apple Music and Beats 1. Everything was very nice until Iovine decided to take a step back and leave the company in 2018 after receiving the last payroll for the purchase of Beats. Iovine has now granted an interview and given the reasons for his escape from Cupertino. After the jump we tell you all the details of this interesting interview.
It must be said that this interview, from The New York Times, it's very interesting because Iovine also talks about the transition from analog to digital in the world of music, a industry that could not exist without technology and could not stand up to Napster with lawsuits alone. And it was precisely at this critical time in the industry, when illegal streaming services flourished, when met Steve Jobs and Eddy Cue ...
I met Steve Jobs and Eddy Cue from Apple. And I said, “Oh, this is where the party is. We need to incorporate this thinking into Interscope »
I find out a lot through the artists I work with. Dre is an audio perfectionist, perhaps one of the best audio producers ever. And when I found out what Dre was concerned about, that the equipment his kids listened to music on, a whole generation was learning about audio through cheap, inefficient equipment. Thus began Beats.
Steve Jobs used to sit with me in this Greek restaurant and pull out what he needed to do to make hardware. He would say, "Here's the layout, here's the build," and he'd be drawing on this paper with a Sharpie. And I was like, "Oh, f ****."
But the problems came ... And it is that, in the words of Iovine, while with Netflix the more users the less costs you have, with the streaming music services, the more users the more costs. And all this is due to the fact that streaming video services play the trump card of original content, something that is more difficult with music because the services do not produce music, so they must pay based on the number of users and reproductions. . And were these Aspirational growth problems, which led him in 2018, after four intense years on the Apple Music team, to leave the company of the bitten apple. What will happen to music streaming services? Nobody knows, it is increasingly difficult to sustain them, Spotify for example has been losing for a long time and in the end they have to diversify with the so fashionable podcast. Uncertain future of streaming music ...
