Apple is booming in advertising, it is a somewhat "stop" time as far as sales are concerned, and is that after the hangover of the launches and Christmas, there are many Apple products that need a little advertising push that ends to convince the end user to make their purchase. The same is not the case with the iPhone SE, which is receiving a good amount of sales, surpassing the estimates of the Cupertino company. In the meantime, Apple is dedicated to promoting and quite well its fourth generation Apple TVThis time the protagonists are Kobe Bryant and Michael B. Jordan.
We recently met one of the protagonists of Game of Thrones in the ad commercial for the fourth generation Apple TV, going through the same Cookie Monster and later nothing more and nothing less than Taylor Swift promoting Apple's music service via streaming, producing a collateral effect on Drake's sales and increasing the visits of the #Gymflow list dramatically. This time it's up to one of the historic stars of the NBA, nothing more and nothing less than the great Kobe Bryant, in this curious fourth-generation Apple TV ad.
https://youtu.be/1CxQW3bzIss
The announcement begins with Kobe Bryant using the Siri Remote and Apple's virtual assistant with the intention of opening the NBA application and showing Jordan some games from his youth. It is when in a humorous tone Jordan tells Siri to put the movie The Curious Case of Benjamin Button (which represents a man who is born old and dies young, living an inverse progression), to pass the video until minute 20 and 36 seconds. It all ends when an angry Bryant tells Jordan to come out. One of the many Apple announcements that we will be seeing these dates and until summer.