At WWDC 2016, the annual developer conference announcing top new releases coming to all of its operating systems three months later, Apple announced a major change to the subscription system. Until now, Apple always kept 30% of the revenue generated by the applications offered in the App Store, whether they were in-app purchases, application purchases or subscriptions.
At WWDC 2016, Apple announced that it was reducing the commission on subscriptions, as long as they were annual, from 30% to the current 15%, which caused many developers to support this decision with open arms and decided to start. to implement it in your applications, as we have seen throughout the year.
Many are the users who are not willing to pay monthly, for using an application that previously paid once and forgot to pay again in a few years, until the developer released a new version again and forced him to checkout, something that obviously did not appeal to them either. Fortunately, some companies, in addition to offering us a subscription system, also allow us to continue buying the application independently and without having to pay every month or every year.
Leaving aside this controversy that if we get to talking it can go a long way, the guys at Google have seen that Apple's idea is a good way to continue attracting talent from current and new developers and from next year, it will offer the same reduction in the commission that remains from the subscriptions that users hire, annual subscriptions.
Before the launch of this new modality, Spotify had begun to regret the high cost that 30% of the income obtained by the platform represented for its coffers, which forced the company to withdraw the price increase by 30% for all those users that they contract the service through the application, which obviously was an added problem since users interested in hiring a music streaming service saw Apple Music as the best alternative at a lower price.
The next step Spotify took was to disable in-app purchases within the app, forcing users to visit the company's website to pay for the subscription, so that they do not have to pay Apple or any other intermediary platform. Currently Spotify offers 7 days free for us to test the service. If we want to continue using it, we have to go to the website and enter the details of our credit card or Paypal account.
