When Nintendo said it was going to launch games for mobile devices, many users already saw ourselves playing quality titles about Mario or Zelda. But when they announced that their first "game" was to be Miitomo and we found out what the application was about, some users could not be more disappointed. And it is that Miitomo is a kind of social platform that has little or nothing to do with any of the video games that have made Nintendo great.
When Miitomo hit the different app stores, the app was downloaded over 10 million times, so everything seemed to indicate that the idea was going to be a success. The problem is that the initial balance is not usually reliable, but you have to wait a while to check if the trend is maintained and if the use of the application is continued. That is exactly what, according to the SurveyMonkey Intelligence blog, is not happening with the social proposal that Nintendo launched last March.
Will Miitomo become a ghost town?
There is another thing that indicates that the future does not look good for Miitomo: in any type of social network, the normal thing would be that, if it is to be successful, its use would be greater and greater. If a social application in which users do little more than talk interacting with other users sees how users stop using it, little can be done to take flight.
If you compare the use of Miitomo with other games such as Candy Crush or Clash Royale, the Nintendo application is "played" half or less every week, and that taking into account that the other two games are much older, especially the Candy Crush. Figures from SurveyMonkey Intelligence indicate that only about 2.5 million users are still playing, which means that only a quarter of the people who downloaded the app are using it regularly.
It remains to be seen what Nintendo does to reverse the situation, but it seems they got it wrong by releasing this pseudo-game. The positive part is that, perhaps after suffering this failure, they consider releasing better games in the future. We are waiting for you, Mario.
I think that a lot has to do with the fact that the application is not aimed at everyone (see facebook, whatsapp, etc). By being launched only in some markets, it limits a lot to the user since if we see it from a certain point, today the internet and social networks are made to reach where we cannot (physically) between one country and another.