Apple today launches a new ad starring two young actors who play Romeo and Juliet. In this new announcement, what Apple wants is to focus the attention of users or potential buyers on the powerful main camera that mounts the iPhone 7 Plus model, with the dual module and the enormous options that it offers us. If we focus on the announcement we can see that it follows the line set by the Cupertino boys despite the fact that there is more conversation than on previous occasions and the two protagonists get carried away in their great role, their parents are excited by the scene that will be recorded on the iPhone through the x2 zoom of the idevice.
It is true that Apple does not usually introduce much conversation in the commercials but this mythical scene from Romeo and Juliet well required it. An interesting detail of the ad is that in the beginning everything seems to be real or a movie and then we can see that it is a play in a school where parents manage to capture that great moment with their iPhone 7 Plus.
This "Romeo and Juliet" is in English but it is quite certain that they will soon launch a translation into Spanish or even subtitle it in all languages. The last ad was related to Christmas and his name was Frankie, where the relationship with these Christmas dates made the most sense. The new ad is not so focused on Christmas but it also has its emotional side considering the vision of some parents in this great interpretation of their daughter. Surely we can soon see this new spot on television and at prime time as the one shot in Barcelona and published a month ago by Apple, Dive.
If you want to see all the ads and videos of the company, each and every one of them has them on their channel Youtube.