At the end of August, we informed you of the upcoming launch of the online Apple Store in India, an Apple Store that finally will open its doors virtual, The 23th of September, which is a great expansion for Apple since it will make its wide range of products available to more than 1.200 million inhabitants.
Apple will offer the full range of products and services directly from its website, being a "first-rate experience" as Apple itself has called it. Through the store, all users will be able to receive full assistance thanks to Apple specialists in both English and Hindi (the two official languages in the country).
Deirdre O'Brien, Chief Executive Officer of Apple Retail said during the announcement of the opening of the Apple Store online in India:
We are proud to expand in India and want to do everything we can to support our clients and their communities. We know that our users rely on technology to stay connected, engage in learning, and harness their creativity, and by bringing the Apple Store online to India, we are offering our customers the best of Apple at this very important time.
Purchasing power in India is not high, To make it easier for its products to market smoothly, Apple includes a variety of financing options at launch in addition to a legacy terminal exchange program.
Apple products, especially the iPhone, is one of the most desired products, but due to their high price, they are not having the exit that the company had initially considered when it began to sell them in the country through authorized distributors.
For now, Apple still has no physical presence in the form of its own store in the country even though it has been operating in the country for more than 20 years.