Snapchat finally launches its native iPad app

One of the biggest criticisms that the iPad has always received is that many of its apps are not native, and this has been the case with Snapchat. But that is over, Snapchat finally launches its native iPad appUsers of this app have been asking for this for many years now, but it has been a long time coming.

This launch is a big deal for the app among users of one of the most sold gadgets in the world. It involves certain significant improvements focused on completely improving the user experience in the application, as is logical. Now Snapchat can be a much more interesting option in case you are an iPad owner.

What are the improvements to Snapchat on iPad?

Snapchat iPad

And it's good to know that Snapchat is finally launching its native app for iPad, but we need to know what improvements this evolution brings with it. Because everything has a development process. The app itself arrived on iPad in 2011 and as you well know if you have been or are a user of it, It was designed entirely for smartphones (Android, iOS).

As you can imagine The user experience to date has been very bad, not to say terrible, and with competitors like Instagram it is something you cannot afford. But if you were an iPad user, it is not just that it was poorly optimized, it is that there was not even a version for such a device. And that being the iPad, of which there are millions of them around the world, is a very serious thing on Snapchat's part.

So let's dive right into the improvements, now that we've made it clear why Snapchat is finally launching its native iPad app, we have to talk about them:

Interface adapted to the size of the iPad screen: This was one of the worst things about the previous app, as it is very annoying to have a larger screen and see something rescaled or resized to the iPad, or not even that.
Improved image and video quality: Thanks to the iPad hardware, Snapchat has managed to make everything played in better quality on the device.
Apple Pencil compatibility: If you're one of those people who touches up and personalizes or gives a creative touch to everything related to Snapchat snaps and you also have the Pencil, congratulations. Its use is now available in the app.

An obligatory and strategic step for Snapchat

As users, we are left with only the fact that Snapchat has finally launched its native application for iPad, but there are many other things behind this. At a business or marketing level, this native Snapchat application on iPad is another step towards trying to compete against everything around him. And in Spain at least, it has lost a lot of ground compared to apps that have the same basic function as Instagram.

From a business perspective, Snapchat finally launches its native application for iPad, and that means staying relevant and increasing its users to compete against TikTok or Instagram as we said. Snapchat still maintains its market share in the social media arena And with such strong competitors, we have to bet on the iPad. Because we also believe that it is a safe bet.

The iPad has already proven itself in the tablet market, setting itself apart and becoming a key device at the consumer and business level. By launching a native version of Snapchat, the app manages to position itself better to capture this public that for obvious reasons had abandoned the company. Or that on the contrary, they had not abandoned them but were only iPhone or Android users.

Snapchat and content creators

Obviously for content creators the news that Snapchat Finally launching its native iPad app is a joy. As we discussed above at a business or marketing level, for content creators this is basic. They are also positioned on this social network, therefore They are favored by the grand entrance of the iPad.

With the improvements we have discussed in this article, content creators who are on Snapchat They will see an improved quality of their pieces and will be able to reach more people. In this way, Snapchat becomes a good tool for influencers.

Precisely for these content creators we have this article in which we talk about what Elgato Partners with Snapchat to Offer its Lenses on the EpocCam AppIt's another example of how companies are becoming interested in Snapchat with every step it takes forward.