This is how Facebook is going to make money with WhatsApp: selling your data

WhatsApp

When Facebook acquired WhatsApp in 2014 for 22.000 million dollars, many of us thought what the strategy of the largest social network in the world would be to amortize that investment. Well the wait is over, because the instant messaging service has updated its Terms of Service and Privacy Policy for the first time in four years, making clear the path it will follow from now on: selling our data to companies. Not only will it allow certain companies to send you messages through the application, but Facebook will offer you personalized ads taking into account your WhatsApp data.

Today we update the WhatsApp Terms of Service and Privacy Policy for the first time in four years, as part of our plans to test communication alternatives between users and businesses in the coming months.

For example, many of us receive text messages or calls from our bank alerting us to a fraudulent transaction, or notifications from an airline informing us that our flight is delayed. We would like you to try these features in the coming months.

And by connecting your number with Facebook's systems, Facebook can offer you better suggestions for friendships and show you ads that are relevant to you.

This is an excerpt with the most important points of what WhatsApp has published on its blog informing users about this change in its Terms of Service. Facebook, owner of WhatsApp, makes it clear that the privacy of its users remains paramount, and that the conversations you have with your contacts will remain private, but it seems that everything else is up for auction.

Even if we collaborate with Facebook in the coming months, your encrypted messages will remain private and cannot be read by anyone else. Not WhatsApp, not Facebook, not anyone else

This is just the first step for Facebook to monetize a messaging service with more than 1000 billion active users. We will see what the following are.


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  1.   Carlos said

    Maybe you thought that things were free ...

    1.    iOSs said

      Indeed, if something is free, it is because you are the product

  2.   jimmyimac said

    Of course you can also put and much more important that this can be removed as I just did in the accounts option, you deactivate it and we continue as we were, the sad thing is that you have 30 days to deactivate it, which many will not find out and they will eat that others.

    1.    Luis Padilla said

      At the time of publishing this article, we did not know how WhatsApp was going to implement it, because it still did not appear in its application. It has been throughout today when the notice has begun to reach users and that screen that you say begins to appear in our applications.

  3.   pesaic said

    The heavy of the Telegram will come in 3,2,1….

  4.   Carlos said

    Well, very easy, that they do as with other app, if you admit publi gratixxx and if you do not want to pay € 1

  5.   corn grower said

    How do I deactivate it? No option appears