As the Swedish company continues to prepare for its IPO, Spotify remains the focus of tech media attention. In the latest report presented by the company, it states that by the end of the year, the number of paying subscribers is between 92 and 98 million, figures that seem too optimistic today. seeing the current growth of the company in recent months.
Today, Apple's streaming music service has reached 36 million subscribers, a figure that places it with almost half of the subscribers that the Swedish firm currently has. According to Eddy Cue, who announced the latest official number of Apple Music subscribers, there are currently 8 million users who are testing Apple's music streaming service.
In the same report, Spotify has used a generous description to define paid subscribers.
We define Premium Subscribers as users who have completed registration with Spotify and activated a payment method for a Premium service. Our Premium Subscribers include all the accounts registered in our Family Plan. Our Family Plan consists of a main subscriber and up to five additional subaccounts, allowing up to six Premium subscribers per subscription to the Family Plan. Premium subscribers include subscribers who are within a grace period of up to 30 days after failing to pay their subscription fee.
The definition and how the number of subscribers counts, both Apple and Spotify it's a mystery when we talk about family accounts, but it is more than likely that Apple counts the number of subscribers it has today in the same way.
Despite the company's expectations, the figures regarding the number of subscribers for the end of 2018 show a slowdown in the company's growth. Revenues in 2017 grew by 39%, but according to forecasts, the company expects a growth this year that is between 20 and 30%.
