The business model of Spotify, the one related to offering music for free to all those users who do not pay for a subscription can become more or less profitable, but what is clear is the free user base of the Swedish company is very broad according to the latest figures that the company has officially presented. According to Spotify, currently the market leading platform in the streaming music sector has 140 million users, of which just over 50 million (according to the latest subscriber figures announced by the company) are paid, that is, They pay a subscription of any kind to enjoy its extensive catalog.
On this occasion, Spotify has not revealed by how many millions of users the number of subscribers has increased, so we will have to wait to see what the growth has been in recent months, but based on what has been seen previously and the growth that has been experienced by the company since the launch of Apple Music, you can get close to 60 million perfectly. In the last Apple Developers Conference, during the inaugural conference Tim Cook stated that Apple currently has 27 million users, obviously all of whom are paid since Apple offers us a free mode.
However, and to try to continue with the increase in Apple Music, the guys from Cupertino have begun to stop offering the three months free in some countries, among which is Spain, so that if we want to test their music service we will have to pay 0,99 euros for 3 months. Last week Apple Music lost one of its most important exclusives since its launch, Taylor Swift, which since the launch of Apple Music only offered its extensive catalog to users on the Apple platform.
