All the social media more and more are the reflection of the society in which we live. From the blatant plagiarism of Instagram to Snapchat under the name of 'Instagram Stories', the rest of social networks have been integrating some similar function on their platforms. The objective? Capture the user and anchor him to the reality that is sold inside the application and transmit the life of the users in real time. The last to join the list of stories was Twitter under the name of 'Fleets' and now it is Spotify who introduces the stories in the most famous albums and playlists, Who will be next?
Spotify stories bring artists closer to listeners
Listeners of the 'Christmas Hits' playlist were the first to be surprised. Last night they came across a new circular element at the top of the title. Are the new Spotify stories. They feature artists like the Pentatonix group speaking to the listeners of the playlist.
This new way to interact with Spotify users It has an interface very similar to Instagram Stories. If we click on the right, we move forward and if we do it on the left, we go back until all the mini videos that make up the story in question end. In the last 24 hours, no new videos have been added, although it is likely that they will do so in the next few days.
It is likely that this feature is a full-scale beta of something new that Spotify is preparing to improve the interaction between artists and their followers. In this way, it is possible to offer exclusive content closer to the followers of the most used music streaming service of the moment. In addition to finding a resemblance to Instagram stories, it also does not resemble the exclusive content profiles of Apple Music artists. In the end the objective is similar: that artists reach out to their followers.
