There seems to be no better marketing campaign than being a former Apple employee and giving an interview in which make sure that the company is already doomed and that any past time was better. That is what it seems that Hugh Dubberly, former Creative Director at Apple, who says that Samsung has already surpassed Apple, was looking for.
Although for many it may not be important to value these words, Dubberly later worked at Samsung, also within the design department of the Korean company, but that surely did not influence his words. On what do you base your claims? Basically on the Samsung Galaxy S8.
Smartphones without frames are all the rage, that's something that can no longer be denied, and Apple seems to be jumping on this bandwagon with the iPhone 8. But the fact that Samsung has launched its Galaxy S8 with a frameless design (or almost, because the upper and lower ones do exist) makes Dubberly ensure that Apple is already behind Samsung, and that the Korean brand would have already surpassed Apple in design. He also ensures that all Steve Jobs plans are already exhausted, and that the company no longer has ideas that will allow it to position itself again at the forefront of the technological world.
It is not so much that Samsung has improved, but that Apple has changed. Steve Jobs' plans have been exhausted.
The Galaxy S8 has raised the bar very high, and Apple will have to do more to impress with its 10th anniversary iPhone. A fingerprint sensor built into the screen would help this.
The Galaxy S8 has gotten longer and thinner, it has eliminated the edges around the screen and for many in the industry it has surpassed the iPhone, for many for the first time.
The appearance of a smartphone accounts for 50% of why it is bought, it is the most important element for consumers.
These are some of the pearls that this former Apple executive has said in the interview, some of which even go so far as to contradict himself. Assuming it's true that smartphones are chosen for their looks, which is controversial, If the iPhone 8 has fewer frames than the Galaxy S8, as it seems, why is the Apple terminal asked to also integrate a fingerprint sensor on the screen when the Galaxy S8 doesn't have it?
Moreover, one of the most important flaws in the design of the S8 is precisely the location of the fingerprint sensor, which is not only behind (we hope that the iPhone does not share this fault) but they have also placed it too high for normal hands to reach it, and right next to the camera, so touching it is almost mandatory. It is also curious that a company is praised that still has in memory the scandalous launch of the Note 7 and its subsequent withdrawal.
Apple is Apple and ios has nothing to do with Android, rather the problem lies in the outrageous prices it has lost the floor and although the improvements are relative in the cameras, it was finally a phone that today was the least we do is talk on the phone.
The ideal thing is an excellent screen in size and definition, magnificent cameras not to change to sonny and more accessible prices or to take in exchange previous equipment for joints similar to their acquisition costs not a bicoca being that they are equipment that is in very good condition to despite being older models.
I think the design of the iphone x is worse than that of the iphone 8, but in this I acknowledge that I am very conservative, that you want me to tell you I still like the classic design of the iphone 6 and 8.