We may not like it, but Apple's strategy of including the dual camera only on iPhone 7 Plus it was successful, at least for the coffers of those of Cupertino. Cowen & Co ensures that the 5.5-inch model launched in 2016 kept 40% of all sales of the latest smartphones launched by Tim Cook and company, which contrasts with 17% of users who bought an iPhone 6 Plus in 2014.
On the other hand, UBS suggests that the increase in the average selling price of iPhones should lead to a 2% increase in revenue Apple, which cannot come at a better time if we take into account that we come from the first year in which those in Cupertino have seen how their iPhone sales do not increase compared to the previous year since the launch of the original iPhone in 2007 .
IPhone 7 Plus Boosts Apple Profits
If the estimates are correct, the benefits from adding better components to the larger iPhone will encourage Apple to continue in the same line, which does not always mean that the largest phone will be the one with the most important functions. What all the reviews do say is that the Cupertino people like the idea of introducing differences between their devices.
Tomorrow, January 31, Tim Cook and company will present their first fiscal balance for 2017, which coincides with the months of October, November and December 2016, and it may be at that time when the information discussed in this post is confirmed. And if the sales of the iPhone 7 Plus have been that good, we cannot rule out the possibility that this year we will see a iPhone 8, an iPhone 8 Plus and one or two more discreet phones that would be the iPhone 7s / Plus. We will know the answer in approximately eight months.
