The Swiss watchmaker, Swatch, seems to have realized the difficulty of fighting hand-to-hand against the Apple Watch. The Swiss brand has announced that it will focus its efforts, in terms of smart watches, on low-cost models made of plastic, before diving into more expensive and expensive ranges. The Swatch company groups together three world-renowned watch brands: Omega, Longines and Tissot.
The Swatch Bellamy sells for between eighty and one hundred euros. This is not a complete smartwatch after all, as it is an ordinary watch on which an NFC chip has been mounted to allow its use in payment in stores. The Swiss company is planning to launch this line of low-end smartwatches in the United States, Brazil and Switzerland.
The paths of Apple and Swatch have approached, and not amicably, on several occasions due to the strategy outlined by each of the companies in the field of smart watches. Without going any further, it is taken for granted in the technological lies that the company led by Tim Cook rejected taking over the iWatch brand for its smartwatch because of Swatch. And it is that the European watchmaker had planned and registered everything necessary to name its smartwatch as iSwatch, so the nomenclature with Apple's first option would have been quite confusing. Who knows which of the two companies this would have hurt. From Swatch, it has been confirmed that its intention is not to "compete with Apple" in the field of smart watches. They defend that the Cupertino giant is dedicated to technological and electronic products and is not the sector that Swatch wants to target.