When i've seen the new apple music ad I thought "again?" And, it goes on and on, the latest ad published by the company that Tim Cook runs about his music service in streaming It is also starring Taylor Swift, that famous singer who reproached Apple that artists were not going to charge during the first three months in which Apple Music was available. She complained about artists who weren't as lucky as she, she said.
And, I will say it and repeat it a thousand times, at first we could doubt the veracity of Swift's words, but that is something that few will do 9 months after that event. I would bet all my money that what happened was prepared because, as I have also mentioned once, many users were unaware that Apple was going to launch a service of music in streaming until they found out everything from a story that made national news.
New Taylor Swift and Apple Music ad
Getting ready to go out ... @AppleMusic @JimmyEatWorldhttps://t.co/vq8LCFOuCO
- Taylor Swift (@ taylorswift13) April 18, 2016
Getting ready to go out… @AppleMusic @JimmyEatWorld
In the ad itself, which lasts a whole minute (better to take advantage of the fortune it will cost to hire the artist), we can see the now friend of Apple singing the song "The Middle" of the group Jimmy Eat World in a similar way to that ad where we could see her running on a treadmill at (her) gym. Of course, this video does not end like that other ad where we saw how a double of the singer fell on his face, something that some users will surely miss. At the end of the ad they remind us that we can try the service for three months without having to go through the checkout, but not before showing us a little slogan that says "All songs for all moments."
With the good relationship that Swift and Apple have now, I would not be surprised if the singer ended up withdrawing her records from other platforms, although that move would not be smart on her part. Of course, I think there is less for the next Apple Music + Taylor Swift announcement.