Facebook is the largest social network in the world, without any doubt, but it is not an NGO, it is a company like any other you need an income to be able to maintain both the servers and the jobs. Many users may not find it funny to have to fight with the ads in order to see the comments of the people you follow, but it is the only way to enjoy these types of services for free. A few days ago, Facebook began to include ads in Instagram Stories, ads that depending on the duration of the Stories would be longer or shorter.
Now it seems that it is the turn of Facebook Messenger, the messaging platform that is currently just below WhatsApp in the ranking. As reported by the social network, Facebook has started testing the inclusion of ads on the messaging platform in Australia and ThailandAds that will allow businesses to display their advertising just below the Favorites and most recent conversations.
According to the company, no user will see any advertisement within the conversations if they have not previously clicked on them. This is all very nice, but the facts show that Facebook lies more than it talks, and chances are that over time, the conversations we have with our friends, acquaintances or family will be filled with ads. Something that sooner or later it will also happen with WhatsApp, a service with more than 1.000 million users that must be made profitable anyway, after several countries prohibited the company from sharing user data with the social network to target advertising.
Facebook claims that this is an avenue for merchants can contact users of the platform directly, to build a quality brand image and focus sales more effectively. Currently, Facebook shows ads in the users' feed, ads that when clicking on them, open the Messenger application to get in touch with them directly.
According to Facebook in the same statement, Messenger users will have full control over this new experience so that they can hide or report on the quality and quantity of advertising shown in their application. Advertisers will not have the opportunity to contact users for the moment. At the moment the tests are being carried out in Australia and Thailand as I have commented above among a small group of people. If the tests go as planned, the social network will gradually expand the number of countries where advertising on Messenger will begin to be a reality.
