All the big brands use the media to promote your products and reach the maximum number of people. But not only that, these companies perfect every detail so that the result is an ad capable of persuade the recipient in order to attract their attention and that, finally, they have the intention of acquiring your product. Apple's announcements were not going to be less.
Apple is one of the best at making these types of announcements. The last released by the big apple was «One Night«, Included in the series Shoot on iPhone 7Although they do not promote the iPhone 7 as such, it does give us information about what the device can do. Why are Apple's ads so enticing us to buy their products?
Three of Apple's best ads
The Big Apple promotes its products through big television networks the Mediaset group or A3Media, among others. But in addition, it is the telephone companies themselves that also advertise the devices, especially iPhones, at times that have been studied where there is a high level of audience that they want to reach.
If we talk about apple ads We cannot forget those that for me are some of the best:
The bell What Will Your Verse Be? it was one of the longest in Apple's history. The iPad Air analyzing where you could make use of your new technology. And on many occasions, society felt identified with images: from everyday things such as identifying animals through applications to professional actions such as writing a film script or analyzing weather maps in search of instability.
Not only technical things fit in Apple ads. When the iPhone 6s was released, onions It was one of the announcements that achieved greater significance, especially giving importance to the quality leap that had been achieved with the new camera with respect to its predecessor, the iPhone 6.
For the Big Apple, Christmas is a time where you can promote your products through emotions, those same emotions that trap and make the audience empathize with the actors. And I have to say that they work very well.
The reason for the effectiveness of the ads
Robert Cialdini is a psychologist who in the mid-twentieth century theoretically systematized the processes of influence, that is, the persuasion. As I have said before, all companies use persuasive techniques to attract an audience. In the case of Tim Cook's company, it could be said that they make use of several of the principles enunciated by Cialdini, but the two fundamental ones are the following:
- Sympathy: that is, the identification with what we see. If we feel identified with something we are seeing in the ad, we will be more inclined to buy it, even if we do not realize it.
- Authority: many of the ads are led by the engineers who made the products. Speaking with those technical words accompanied by graphics that we sometimes do not understand makes us realize that what they are telling us is true, it is good.
We cannot deny that when we hear an announcement from Apple, even if it is only the background music, we already know that it is theirs. But it is not only music that makes a world out of advertisements. These are the three factors that make Apple ads what they are:
- Music: Each ad has an indescribable melody. Sometimes it is a well-known, catchy, novel, strange song ... but we always end up recognizing it as time goes by.
- Emotion: Who has never been excited by the big apple christmas announcements? Empathy with the plot is always used to internalize what you want to convey to us.
- Known characters: Pharrell Williams, Nicky Minaj, Samuel L. Jackson ... singers, actors and famous people of the American world appear regularly in Apple advertisements and whether we like it or not, they influence us when it comes to perceiving the advertised products.
For the next time Apple launches a new announcement, you will surely remember all this information, will you continue to be persuaded by the devices of the Big Apple?