The Beatles are coming to Apple Music tomorrow

With the arrival of Christmas, the British group The Beatles will make their debut in the world of streaming. Previously It had already been difficult for him to enter the world of digital music, until finally in 2010 it landed on iTunes. The Beatles are not the last nor will they be the only group or artist who has never had the slightest interest in offering their discography via streaming. It should be borne in mind that shortly, with lower sales of digital music and physical media, streaming music will be the only way to market music.

The rumors about the arrival of the five from Liverpool to Apple Music have just been confirmed. Tomorrow at last all the followers will be able to enjoy their discography through not only Apple Music, but also through Spotify, Tidal, Google Play, Amazon Prime, Slacker, Microsoft's Groove, Rhapsody and Deezer. The discography that owns its rights, Universal Music, has decided not to marry anyone exclusively and all streaming music platforms, except Pandora, will have the entire catalog of The Beatles group.

Pandora's relationships with Universal Music are not good Let us say, hence it was not able to offer the catalog of this group. The other music service that we would have left would be Rdio, but it closed a couple of days ago, keeping Pandora with all the infrastructure it had in exchange for 75 million dollars.

Universal Music has preferred to offer the catalog to all streaming music providers since It is the only way to reach a greater number of followers and thus get more views., which will generate more income for the company. If it had been limited to a single platform such as Apple Music, those of Cupertino would have had to pay much more than usual to compensate for the loss that would be limited only to a streaming reproduction system.