It is fashionable to analyze the keys to Apple's success, and the writer Leandro Zanoni has wanted to join in this type of research and has published the book «The big Apple«. In this free publication we can find 10 keys to the success of the Apple company, shelled and analyzed, one by one, by the author of the work.
How were Apple products created? What kind of responses did you get from the public? Why have they become symbols? These are some of the questions that Leandro Zanoni answers in his work:
«This book was born with a death. On October 5, 2011 Steve Jobs died and the media around the world covered the news as if he were a rock star, a Real Madrid footballer or a great Hollywood actor. They referred to him as a "genius", "the creator of the XNUMXth century" and even compared him to Leonardo Da Vinci, Thomas Edison and Albert Einstein. The myth was born. His face was the cover of the most important newspapers and magazines: Newsweek, Rolling Stone, Wired, Time, Veja, etc. »
The author promises us that within its pages we will find "the spirit and various reasons for Apple's achievements." You can download the book from the “The Apple Book” website.