Since Spotify will present an investigation request to the European Union, to investigate Apple's anti-competitive practices for the percentage that is pocketed from each purchase or subscription, little by little new companies are being added, now that the European Union has confirmed that it will open an investigation.
A few days ago, Rakuten joined the demand for Spotify. The last to jump on the bandwagon are companies Epic Games and Match Group, whose applications available in the App Store (Fortnite, Tinder and Hinge), are forced to pay 30% of the purchases made by users through their applications.
According to the spokesperson of Match Group
Apple is a partner, but also a dominant platform whose actions force the vast majority of consumers to pay more for third-party applications that Apple arbitrarily defines as digital services. We welcome the opportunity to discuss this with Apple and create a fair distribution of fees across the App Store, as well as with stakeholders in the EU and the US.
Here Apple speaks of a level playing field. To me, this means: All iOS developers are free to process payments directly, all users are free to install software from any source. In this endeavor, Epic won't seek nor accept a special deal just for ourselves.https://t.co/A4sT1eMKMm
- Tim Sweeney (@TimSweeneyEpic) June 17, 2020
Tim Sweeney, CEO of Epic Games, says they want level the playing field for everyone and not special treatment from Apple. He also states that the commission that Apple pocketed from each transaction has nothing to do with security, but rather focuses on protecting Apple's profits, not the security of the device.
30% is not a simple commission
If you look at it, the companies that have always expressed their discomfort about the commission that Apple gets from each transaction, have their own payment platform, a platform that can't use through apps available in the App Store, not even link.
However, many of the developers who have their applications in the Apple application store, do not have the means to be able to create a secure payment platform, a platform that Apple makes available to you.
Apple's payment platform allows all Apple users channel payments from your entire ecosystem into a single account, a security plus that prevents the user from thinking twice when making purchases on its platform, since Apple is always behind it and not a third party that can disappear overnight.
The Play Store is more flexible
Google also takes 30% of all purchases made through its platform, but unlike Apple, if it allows adding a link to its payment platforms so that users can subscribe to its services, hence the Google application store, not be affected by this investigation.
