All applications that want to become present in the Apple application store must be subjected to the strict control of the App Store, where those in charge of reviewing each and every application must ensure that the developers have complied with all the strict rules governing the creation of applications.
On some occasions, about when vacation periods are approaching, the review process stalls and all the applications begin to accumulate delaying the approval process. Sometimes the review process has lasted up to 7 days to approve or reject an application.
The application approval process is usually lengthy, and the review times when the application is rejected even more, This can sometimes make developers desperate, who on some occasions have had to wait up to a week for Apple to respond with the necessary changes so that the application can quickly reach the Apple application store.
My last three App Store submissions have only taken 27, 25 and 17hrs to get through review. I LOVE this trend. Thank you app reviewers.
- David Smith (@_DavidSmith) May 9, 2016
App Store review times have been massively reduced lately (my last two MAS reviews went through in well under 24h): https://t.co/suhMsRaIjn
- Manuel Chakravarty (@TacticalGrace) May 6, 2016
Wow! Mac App Store review team is fast! Chinese language update for Simul-Search has been approved and released already (<1hr!)
- Spencer Hanley (@HanleySolidSlns) May 10, 2016
However, the developer community that Apple loves so much, has expressed his discomfort at this long and tedious process and those of Cupertino have responded, reinforcing the review process of the applications that want to be present in the App Store. Since the beginning of the month, iOS and OS X developers are noticing how the review of their applications or new applications are being approved in less than a day.
Taking into account that at the beginning of the year the approval process was four days, the process has been greatly streamlined. Apparently it was the workers in charge of reviewing the applications themselves who, after receiving complaints from many developers, had to speak with their bosses in order to reduce the review time as much as possible.