In the last two years, we have seen how India is focusing a large part of Apple's interest, a country with a population of more than 1.200 million inhabitants and that has quickly become the second country where more smartphones are sold all over the world, behind China and ahead of the United States.
The country's government has always been characterized by defending local businesses, with regulations that affect foreign companies that want to break through, but it seems that that is a thing of the past, since the Indian cabinet, chaired by Prime Minister Narenda Modi, has approved that direct foreign investment be 100%, instead of the 49% that had been so far.
In this way, large companies, not only Apple, can now begin to open their own stores in the country, without being forced to sell products manufactured in the country, another of the country's government requirements, and whose requirement was essential. in order to get the go-ahead from the government. Unsurprisingly, the Indian Business Confederation has strongly opposed this measure, claiming that it will allow the entry of foreign companies into the country, an entry that will negatively impact manufacturers and sellers.
So far, Apple is selling all its products through the Croma reseller, but this relationship will probably change from 2020, when It is estimated that Apple will open the first Apple Store in the country and where you can sell all your products directly without having to resort to authorized resellers or the restrictions that the government of India had imposed until now. The government of India has made this announcement days before the World Economic Forum to be held in Davos later this month, a move that will attract large investments from major multinationals.