In recent years Apple has invested a huge amount of money in China to try to supply the entire population that has the financial resources to buy an iPhone or any other product of the company. Currently Apple has 41 stores of its own in the country, but it seems that the gigantic investment it has made is not being reflected in the income it is obtaining in return. For a couple of years, iPhone sales figures in China have been falling to the benefit of Chinese brands such as Oppo, Vivo, Huawei and others, which is significantly hurting Apple's market share in the country.
According to the latest figures that Kantar has published, Apple has lost almost 9 points of market share in the last year, from February of last year to February of 2017, going from having a market share of 22.1 to 13.2. All the share that Apple has lost has been won by Android as expected. But China is not the only country where Apple has seen its screen share fall, since the same has happened in Japan, but with a fall of 5,4%, as in Spain, where the share has passed from 9.1 to 7.4, representing a drop of 1,7%.
If we look at other countries, we can see how Apple has increased its market share by 3.7% in the United States thanks to the fall of Android and Windows Phone. Germany, Great Britain and France have been the countries where the iPhone market share has grown the most, with an average increase of 4%.
To try to alleviate the decline in sales in China, Apple has been making significant investments for over a year in India, a country with 1.200 million inhabitants and that if everything goes according to plan, it could become the next engine economic of the Cupertino-based company, although this is still a couple of years away.