La advertising and marketing are key when it comes to selling products. Much more considering the wide and powerful competition in the world of mobile devices. Large advertising campaigns with groundbreaking messages cause a sensation among users. In fact, many users without professional or technical knowledge are guided by the ads and the way the devices are sold. Apple has launched 'Kitchen', a new ad for the iPhone 12 in which they highlight the important durability of the product. According to those from Cupertino, the iPhone 12 is up to four times more resistant than previous generations.
Apple praises the strength of the iPhone 12 materials
iPhone 12. More resistant to splashes and spills than ever. Ceramic Shield, stronger than the glass of any smartphone. Relax, it's iPhone.
IPhone 12 is a device water and dust resistant with the iP68 certificate. Allows the device to be submerged at a depth of 6 meters for 30 minutes. The iPhone 11 Pro, for example, could only be submerged up to 4 meters for 30 minutes. Depending on the materials, their resistance and the sealing of the structure, the iP68 certificate adheres to one standard or another, allowing modifications in depth.
But not everything is the depth to which we can submerge the device. Also important the screen. And the iPhone 12 has the Ceramic Shield, a screen 4 times stronger in drop tests than the iPhone 11. This glass screen contains nano-ceramic crystals that infuse more toughness, strength and durability.
That's what the new big apple ad is about: Kitchen. In it we can see a cook who uses his iPhone 12 to prepare a recipe. During the 30 seconds, the device suffers some fall, it is stained with flour and dough from the recipe. However, the end of the video denotes Apple's goal: 'Relax, it's an iPhone.' To clean it with putting it under water and making sure it is clean, enough.
