When one thinks of McDonalds Everything you can think of is too small: it has more than 35000 restaurants, has close to 500.000 employees, and has more than 68 million customers a day. Therefore, one cannot explain how with billions of profit you can invest so little - or so badly - in your iPhone application.
Bad we started
When we open it on the iPhone 5, we get the fantastic surprise that is not optimized for this terminal, so in addition to a hamburger we will have to eat the two black bars that delimit the space of the old iPhone format. If the application were fine, we could pass it, although it is still incomprehensible that it happens especially when the application is updated in this same year 2013.
In addition, from time to time it delights us with the odd unexpected closure, something that drives many users crazy and so logically they will stop using it Instantly. The bad things do not end there, since the servers used by the application are a real slop and on several occasions I have had to wait several minutes to see the content.
The coupons, the best
Without a doubt what best what it offers the application and what perhaps can stay in a corner of the iPhone is that the application contains discount coupons that we can use in our visits to McDonalds. Nor do you expect dizzying offers, although I suppose that from time to time they will put some really striking offer to encourage the use of the application on the iPhone when going to McDonalds.
The other useful function of the application is the possibility to see all the McDonalds that we have around on a map, Which is, in my opinion, the best of the application, especially if we are looking for a McAuto when we are traveling or if we are visiting a city that we do not know.
But as in the rest of the application, here there are also negative part. As reported by some users in the App Store with their reviews, there are certain McDonalds that refuse to accept these coupons and therefore cause the official McDonalds offers to be rejected at the centers themselves. Okay, they are franchisees, but after all they are from the same chain and it should be possible to use them. It is another of those details that denotes that the application is poorly planned.
Conclusion
We are facing a bad app for a company as big as McDonalds. It is clear that they can improve it, indeed, they must do it for the sake of their image before Apple users.
For the one who wrote this post, I only remind you that the real business of Mcdonalds is not hamburgers, but real estate, if you investigate something you will realize that this is what Mcdonalds really is, a company that buys the best local locations and capital gains to invest in them, and hamburgers is secondary as well as the app
Secondary? It is said secondary.
LOL! Well seen!
Fear is the way to the dark side. Fear leads to anger, anger leads to hatred, hatred leads to suffering. I sense much fear in you.
What a voracious criticism! It seems that there are interests involved.
Well, I am of the same opinion as Carlos, it is incomprehensible that a company like McDonald's invests so little in an application that, after all, sells brand image.
It does not matter if they are hamburger sellers or an undercover real estate, if they make an app for their clients, what less than do it with care. A botch is not what one expects from one of the largest existing multinationals, and if it serves as an example, we were looking for an establishment that appeared on the map, but that had been closed for years and had relocated to Barcelona's Sants station.