What the new iPad can tell us about the future of Apple

Two days ago Apple unveiled new products that were added to its usual line of devices: an iPhone 7 in red, iPhone SE that banished 16GB as base storage capacity and a new iPad It comes to conquer those who are not looking for any kind of professional feature in a tablet. With no support for the Smart Keyboard and Apple Pencil, this model remains as the iPad to use that was until now the Air, a versatile and versatile device. focused on content consumption more than towards work and productivity.

Far from being a surprising iPad, what is most striking about it is (in addition to its price) the name. Or, rather, the lack of a 'last name' in it. This new iPad is called like that, iPad. To dry. No more. One might think that in Cupertino they have run out of ideas to name the devices, leaving the name by which they are known generically, but the truth is that there is a trend in all this that seems to be increasingly clear.

The iPad line is now with an iPad and an iPad Pro on the market, something that allows us to identify from the outset which is the right product for what uses. A few years ago we saw how Apple also introduced a MacBook 'to dry', leaving the future of the MacBook Air in the air, with similar characteristics and focused on an audience that could be the same. With the removal of the iPad Air, it's unclear how much longer will a MacBook Air be visible in the ranks of the company. The picture could be, then, as follows: a MacBook for less demanding users and a Pro range for those who need a laptop with some power.

iPad and iPad Pro; MacBook and MacBook Pro… iPhone and iPhone Pro?

iPhone 7 Black

The move towards unification seems clear on Apple's part: they do not want to diversify their product range more and more, as it seemed at first, but quite the opposite. Two clear lines that offer the best of each device for their target audience. So what about the flagship product? Although it is early to venture, everything indicates that it will follow the same direction that we are beginning to see on iPad and MacBook.

This year great things are expected from Cook and company, and the most important of them is the launch of the next version of the iPhone. With the tenth anniversary of the unveiling of the original model now fulfilled, rumors about the next flagship brewing in sunny California have not yet set course, but in light of events, it would not be uncommon for the iPhone to will take the same course that Apple is setting in its other products. In a hypothetical event in September we would see presented, according to this, an iPhone and an iPhone Pro that would thus remain even with the iPad and MacBook ranges, forming an ecosystem where simplicity is king. Classic Apple.

To finally see an iPhone and an iPhone Pro would be confirmed Apple's interest in consolidating the brand of devices itself versus the prominence of specific models determined by names or numbers. An iPhone is an iPhone, there is no more. This is something that, incidentally, could serve to justify a price increase in the model with the best specifications, which seems to be taken for granted by many of the analysts and specialists in the sector. Still, there are still too many months to go to take anything for granted.

If someone were to ask me for my personal opinion, I would say that I believe that an iPhone and an iPhone Pro is the logical step at this time to differentiate itself from other companies in a market saturated by countless smartphone models under different names. A new stage of "less is more".


Follow us on Google News

2 comments, leave yours

Leave a Comment

Your email address will not be published. Required fields are marked with *

*

*

  1. Responsible for the data: AB Internet Networks 2008 SL
  2. Purpose of the data: Control SPAM, comment management.
  3. Legitimation: Your consent
  4. Communication of the data: The data will not be communicated to third parties except by legal obligation.
  5. Data storage: Database hosted by Occentus Networks (EU)
  6. Rights: At any time you can limit, recover and delete your information.

  1.   Mark said

    In the iPad range they continue to keep the iPad mini

  2.   jimmyimac said

    Well, I wanted to change my old ipad 2 for something innovative, I went from spending € 600 to continue having the same frame, give it until next year, if this is going to be the interesting things of this year with the iphone, my goodness They are embroidering !!!!.