The first two adventures in series production by Apple have not received good reviews. The one that has received the most hits has been The Planet Of The Apps, the first original series of the Cupertino-based company, a reality show where developers had to expose their ideas to a group of celebrities who They have little or nothing to do with the world of programming or technology in general.
Several months ago, we echoed a news story stating that Apple intended to invest just over $ 1.000 billion to create its own content, in order to try to get into the market where Netflix and HBO are king. For now, it has already closed an agreement with Steven Spielberg's production company Amblin to shoot a new season of Amazing Tales.
But it seems that nor is it entirely clear where the content that Apple plans to create will be broadcast. According to Bloomberg, Apple Music would not be the ideal platform to broadcast this type of content, so it is likely that it will end up reaching the iTunes Store, although its scope would again be limited to the company's platform, which would not make it possible to make the most of the productions.
ºcontent
I doubt very much that Apple wants to create content, be it its own series or documentaries, for users of Apple products only. Maybe you plan to launch a subscription service, Apple Music style, that allows access to all this type of content, but if it is your idea, you will have to include more non-original content, so that users do not think twice about it. when hiring it.
For now, in Hollywood nobody knows how their own content will arrive which Apple is already working on, how much it will cost or even how it wants to promote it. If we continue with the assumptions, Apple must have everything thought out, since it is crazy to get into an aubergine of this type without knowing how you intend to give way to the investment that it plans to make and thus be able to make it profitable in some way.
Over the past few months, Apple has been hiring different executives of large companies to be able to create your own platform where you can create original content. The first two bets that the company has made have not been as successful as expected. At the moment the only thing we can do is wait to see which is the next tab that Apple moves in this regard.